The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

bA completely revised and updated edition of the iBusinessWeek/i bestseller on effective, modern marketing and PR best practices/b p iThe New Rules of Marketing and PR/i shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. p This new second edition paperback keeps you up-to-date on the latest trends. ul liNew case studies and current examples are included to illustrate the
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